![]() ![]() In the late 1980s, however, the world woke up to the climate crisis, marking what Exxon called a “critical event”. The truth behind the ads: Instead of warning the public about global heating or taking action, fossil fuel companies stayed silent as long as they could. Humble Oil (now ExxonMobil) was not self-conscious about the potential environmental impacts of its products in this 1962 advertisement touting “Each day Humble supplies enough energy to melt 7 million tons of glacier!”īoth ads from the Informed Citizens for the Environment, 1991 ![]() ![]() This isn’t an exhaustive analysis, of which we have published several, but a brief, illustrated history – like the “sizzle reels” that creatives use to highlight their best work – of the 30-plus year evolution of fossil fuel industry propaganda. So here, in black and white (and color), is a selection of big oil’s thousands of deceptive climate ads from 1984 to 2021. We are experts in the history of climate disinformation, and we want to set the record straight. In other words, the fossil fuel industry is now misleading the public about its history of misleading the public. As recently as last month, six big oil CEOs were summoned to US Congress to answer for the industry’s history of discrediting climate science – yet they lied under oath about it. ![]()
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